The online platform made it easy for principals and individuals to track their performance and engage in other competitive activities. It also delivered far more targeted communication towards each division, rather than tasking the principal with this. Of the 70 per cent of dealership personnel engaging with the programme, the number of members qualifying to be recognised by the Ford Guild increased by an incredible 235 per cent. But it was more than just a digital platform that enabled these stellar results. Field staff were invited to training sessions to promote the system and educated on how to use it. Principals were offered a compelling travel experience if they could reach
Gold Master status. This ensured that all participants properly understood what they could gain, and also provided a tangible reason for principals to rally support from everyone within the dealership.
Strategically implemented gamification elements also helped hold the interest of members. Employees could engage with their performance data in a fun and exciting way and receive rewards instantly when they hit certain achievements.
Ultimately, it was the combination of a comprehensive strategy, high quality tactics, attractive rewards and clear, consistent communication that enabled Ford to boost its customer experience across the board.
Without the help of Power2Motivate, such an improvement would not have been possible.