How can incentives and benefits help you stand out?

04 March 2020

Here's how incentives and benefits can help your company stand out to today's workers.

The year is now 2020 and the gig economy is in full force. Not only is technology rapidly changing, so too is the definition of a standard 'employee'. Here's how incentives and benefits can help your company stand out to today's workers.

Are you a full-time employee? Are you a part-time employee? Perhaps you are a sole trader figuring out your own work and don't consider yourself to be an 'employee' at all. With so many different types of workers that have already bloomed throughout this gig era, this brings to light an entirely new question - how do we define 'employee' in today's changing world of work, and more importantly, how can benefits progress and stand out in response to this change to attract and retain new-age workers?

The changing definition of employee

At the end of 2018, in efforts to agree on and create a united approach to the future of work - and what it means for workers - the Australian Senate released a report which offered clear recommendations for how the Government and Australian organisations can prepare for this future. Many of these recommendations revolve around the idea that the definition of 'employee' has very much evolved, and it's time for organisations, and the benefits and incentives they offer, to do the same.

Within the report, the sixth recommendation states that Australia's future workplaces will, "need to more rapidly adapt to and anticipate the evolving nature of work and employment relationships, so that workers, however classified, are afforded fundamental workplace rights and entitlements," as well as to, "broaden the definition of employee to capture gig workers and ensure that they have full access to protection."

So how can benefits and incentives stand out to today's workers?

Benefits for Gig Workers Case Study: Deliveroo

Let's take a deep dive into a company that practically invented the gig economy. Ding dong! It's Deliveroo.

The Deliveroo workforce around the world consists of nearly 8000 gig workers - those who have the complete freedom to choose when, where and for how long they are going to work. The organisation and it's untraditional working model has only become more successful around the world since launching in 2013. However, with that success has come multiple legislation issues in terms of whether or not a certain type of worker is considered to be an employee, and even more so - what that means for their workplace benefits, rights and protections.

Deliveroo has chosen to take a very forward-thinking approach for its gig-thriving workforce. After achieving success for their workers in France, the employer is now working hard to push Australian legislation to create benefits and incentives for the new workers of today. For Deliveroo, this would include a program that would allow their workers to accrue paid sick leave over time - without having to be classified as an official 'employee'.

Deliveroo is doing even more to stand out and give their workers access to further benefits that will provide a sense of purpose, protection and stability when they need it most, including:

1. Listening to worker needs and aligning benefits accordingly
This is an area that, despite the legislative hurdles, Deliveroo is paving a new and exciting path in. It has become clear in recent years that offering flexibility is no longer a choice for employers, but rather it has evolved into more of a right for workers given the positive effects it can have on one's ability to balance their working life with their personal and family lives.

To make sure that the Deliveroo flex work model is aligned to their gig workers needs, the organisation recently surveyed nearly 300 of its drivers across Australia to find out what they value in gig economy work, and why many of them continue to remain loyal. When asked what was important to them when choosing the type of work to undertake today, second to compensation was their ability to balance work and life. And the third most important factor for them when choosing work? Access to benefits. In the words of Deliveroo Australia, "This emphasises that [workers] want both flexibility and security, which Deliveroo is offering and seeking to go further on."

2. Creating programs that allow workers to make an impact on society
With the news today filled with unprecedented stories and the only constant is change, organisations are expected now more than ever to take a clear stance on Corporate Social Responsibility (CSR) and ensure their business is doing more than just operating to make a profit. The expectation today is that a business is making a true societal impact. And when programs are created that make workers feel like they are a part of that impact, they are likely to feel more fulfilled and engaged in their work.

As an example, at the end of 2019, Deliveroo announced its new Sustainability & Social Impact Team to lead new initiatives across Australia in 2020. This comes off the back of successful CSR and purpose-driven programs started by the company in 2019, including a Homeless Delivery Initiative. Through a strategic partnership with the Lighthouse Foundation and 25 restaurants across Melbourne, customers were able to donate money for food to be delivered by Deliveroo to the homeless in Victoria. This initiative is a clear way for today's gig workers to work when their schedules allow while also being part of something that is making a difference and helping those in need.
So regardless of how an employee is defined these days, one thing is clear - it's the benefits and incentives that can make all the difference, for the worker and the organisation.


Reach out today or request a demo to find out more about how Power2Motivate's range of features and employee benefits programs can improve workforce engagement while helping your organisation to stand out.


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The loyalty market is more cluttered with competition than ever before. In today's digital landscape, finding a way to stand out and create "True Loyalty", where ​customers​ are loyal to your brand and resistant to competitive offers, has never been more difficult..

2015: A Rewarding Year for Power2Motivate

As the world’s leading cloud-based solution for customer loyalty, channel partner incentive, employee rewards and recognition, available in 145 countries and 17 languages, 2015 has been outstanding. The past year has been one to remember for our team at Power2Motivate. .

Nexus of Forces: Communication to Boost Your Recognition Programme

Many organisations are transforming the way people relate to technology. Embracing this way of thinking, leaders are able to harness technologies to communicate more effectively in order to boost engagement and improve the performance of their recognition and loyalty programmes. .

Nexus of Forces: How to Gamify Motivation

Organisations are embracing the forward thinking concept of using gamification for their rewards, recognition and loyalty programmes. This solution is the key contributor to being well positioned and taking advantage of new platform features as they arise..

Nexus of Forces: Transforming Reward and Recognition Programmes

Organisations are embracing the forward thinking concept of using advanced platforms to recognise and reward their employees. This solution is the key contributor to boost morale, motivate, incentivise and retain staff. .

Born To Click-How Technology is the Key to Unlocking the Potential of Millennials

In the fierce world of recruitment, the best candidates will be searching for companies with attractive and compelling offers. This places an emphasis on the need for recognition and a rewards solution for today's techno-employees..

The True Cost of Rewarding Your Employees - Vouchers vs Merchandise

As a general rule if you ask anyone whether they prefer cash based rewards like vouchers and pre-paid credit cards, or trophy value rewards like merchandise and travel, often the automatic answer will be to take the cash based reward. .

Power2Motivate Announces Industry First for the Middle East: Oman Arab Bank

An Employee Rewards Programme for Oman Arab Bank has been announced for Power2Motivate as an industry first for the Middle East. .

Power2Motivate Wins Top Industry Award

The Employer of Choice inaugural survey developed by HRD magazine collects data from over 2,000 employers nationwide and identifies those who are going above and beyond to develop outstanding workplaces..

Reward and Recognition Lessons From The Company That "Walks the Talk"

As specialists in the recognition and rewards industry, we're convinced of the power of employee engagement and meaningful recognition to transform organisations and spur growth. .

10 Reasons to Recognise Employee Achievements

Taking time to recognise employee achievements helps foster engagement, increases productivity, and reduces tension in the work environment. Leading a team can often be a challenging task let alone ensuring all staff are engaged. .

Top 10 Things to Expect from a Global Rewards Provider

Finding a reliable provider who is able to offer and deliver a wide selection of meaningful global rewards remains can often be a challenge. .

The Millennials - a New Focus for the Recognition and Incentives Industry?

Whilst they are a ring-fenced generation, they still share with their older peers, a universal desire to be acknowledged, appreciated, and rewarded for their efforts in the workplace. Millennials are now reshaping the recognition and incentive industry. .

Motivating Staff is Vital to Improve Customer Satisfaction in Call Centres

A company’s reputation is vital to its very existence and with the world being a rather scarily transparent domain, there’s nowhere to hide. As we all know, it only takes one social media outburst by a disgruntled customer to keep your PR department busy for weeks. .

Power2Motivate Wins Top Industry Award

Power2Motive Wins Top Industry Award for Employee Engagement and Recognition Program.

Power2Motivate Launches in London

Power2Motivate expands its international presence and chooses London to be its European HeadQuarters..

Peer to Peer Recognition – When it Doesn’t Work

It can be hard to tell the difference between someone exceeding expectations at work or just doing their required job. It is important to know the difference in order to recognise the over achievers..

Why Would We Want to Empower Our Employees?

Empowered employees on the job have better outcomes and results in a more productive work environment..

How to Create a Customer Loyalty Program that Makes a Positive Impact

Customer loyalty has really become a focus for businesses over the last two decades and trying to crack this concept in an ever changing market can often be difficult..

Why People Leave Their Jobs, and How You Can Stop it

How many new employees have you hired this year? What are you doing to make sure they stay?.

Three Steps to Make Your Brand a Habit

Loyalty programs with fantastic rewards can encourage your existing customers to stick around, and even attract some new ones..

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