Many organisations are transforming the way people relate to technology. Embracing this way of thinking, leaders are able to harness technologies to communicate more effectively in order to boost engagement and improve the performance of their recognition and loyalty programmes.
In our previous blogs in this 3-part series, we looked at how the recognition and rewards industry is being transformed by the Nexus of Forces – social, mobile, cloud, and information – and how this convergence of technology can be used to gamify motivation, change behavior, and drive programme success.
The Nexus of Forces, as coined by analyst firm Gartner, is transforming the way people relate to technology. In this blog, we explore how to harness technologies to communicate more effectively in order to boost engagement and improve the performance of your recognition and loyalty programmes.
Driven by Social
Today, consumers are focused on social interaction both in the workplace and at home. Users are driving this unification of technologies and requiring access to their social networks 24/7. The use of social collaboration tools paves the road to drive effective communication.
Mobility in Mobile
Mobile devices have created the most profound change in the way people work, network, and communicate. Consumers expect to connect in real-time, at any location, from any device. The mobility in communication is fostered through the use of mobile devices, increasing both productivity and efficiency in the workplace.
Connected on the Cloud
Cloud computing is what enables connectivity across all digital devices. Working on the cloud allows for seamless delivery of information and functionality to users and systems everywhere. The cloud ties together the multiple forces of social, mobile, and information.
Exchange of Information
The use of social, mobile, and cloud enable information to be stored anywhere and accessed at any time. Your communication tactics that support your recognition or loyalty programme should remove barriers that prevent effective information exchange. Create an obstacle-free environment of unified sharing to improve collaboration and boost programme engagement.
Applying the Nexus of Forces to a Programme Launch
Communication plays a pivotal role in driving engagement and success within a recognition or loyalty programme. Many programmes fail to reach their full potential because the awareness of programme benefits is implied and is not communicated clearly to participants.
Here are five key communication objectives when you launch a recognition, performance improvement, or loyalty programme:
- Create program awareness.
- Inform members about performance goals.
- Provide tips to help achieve goals.
- Inform award winners.
- Keep existing users engaged.
From the moment we first introduced our Power2Motivate solution almost 10 years ago, we recognised how essential communication was to our programme’s success. Our cloud-based Power2Motivate platform harnesses the Nexus of Forces components in a real-time, tactical Communication Suite that keeps your programme members in the know and in the game.
Members receive triggered, pushed, and automated messaging about important programme details such as new campaigns, monthly account balance, issuance of points, or achievements based on submission of claims and metrics. Other elements like leaderboards, Social Achievement Wall, and the Gamification Trophy case provide real time engagement triggers while adding an element of friendly competition.
We ensure that the social component is a large part of the mix with our Social Recognition Feed that provides numerous opportunities for peer-to-peer shout-outs and high fives. Most importantly, the platform works perfectly on the device of your choice: desktop, laptop, tablet, mobile, watch…the choice is yours.
Are you ready to boost engagement by ramping up your programme communications?
Author: Rob Purdy is the Founder and CEO
* Gartner Inc., Technology Overview for Employee Recognition and Rewards Software, June 16, 2015.